The first Spider-Man: Far From Home trailer isn't out yet, despite being rated, so why is that? The first Spider-Man: Far From Home trailer was screened at CCXP earlier this month and two different trailers have been submitted for rating and approved for broadcast, yet two projected release dates have come and gone with nothing official showing up online.
A direct follow-up to the Sony Pictures/Marvel Studios joint production Spider-Man: Homecoming, Far From Home is shaping up to be one of the greatest films of 2019. Tom Holland will return in the role of Peter Parker, whose superheroic alter-ego Spider-Man will be recruited for a special mission by Nick Fury himself. Details on the story so far are limited, but it has been suggested that the wall-crawler will be teaming with a new character called Mysterio to fight against a group of immortal beings called Elementals.
Spider-Man: Far From Home's trailer is the third Marvel trailer that was expected to release this month, and since it's the first movie to take place in the aftermath of Avengers: Endgame, fans were curious as to how it would address Spider-Man's death in Avengers: Infinity War. Even though Spider-Man: Far From Home is another chapter in the Marvel Cinematic Universe, it still needs to be marketed for general audiences to develop an interest in it. So why hasn't the trailer released yet?
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Spider-Man: Far From Home's Trailer Was Expected To Release In Early December
The first Spider-Man: Far From Home trailer was rumored to be arriving sometime in December 2018. There were a number of good, logical reasons for this speculation. The first was that the trailer would have been perfectly paired with Spider-Man: Into The Spider-Verse - Sony's animated feature built around an all-star team of spider-themed heroes from around the Marvel Comics multiverse. Beyond that, the trailer would reach a larger audience during the holiday moviegoing season and have a better chance of reaching its core demographic appearing before films like Aquaman and Bumblebee. Plus, the first trailer for Spider-Man: Homecoming - which also hit theaters in July - debuted the previous December, so everything was falling in-line.
The first Spider-Man: Far From Home trailer was going to release on December 8, following its unveiling at Comic Con Experience Convention (CCXP) in San Paulo, Brazil. While the trailer did debut there, the online release did not. It was rumored that the online release may have been delayed to coincide with the U.S. release of Spider-Man: Into The Spider-Verse on December 14; however, that date also came and went with no new trailer release.
Two Spider-Man: Far From Home Trailers Have Been Rated
One bit of vexing news for fans is that Sony Pictures has created not one, but two Spider-Man: Far From Home trailers and submitted them for an official rating. A regular, domestic trailer for North American audiences was confirmed as approved by Consumer Protection BC, signaling that the trailer is ready for airing in Canada. A separate international trailer has also been confirmed as existing and being rated officially. (This is actually standard practice for many studios, with hardly if any new footage being found in the international trailers.) Yet in all of this news of two different trailers being out there, and being ready for public perusal, no new release date has been announced. This has left Spider-Man fans around the world asking one big question: why the delay?
Distance From Avengers: Endgame
One possibility is that Sony and Marvel Studios didn't want the release of the first Spider-Man: Far From Home trailer to overlap with the release of the first trailer for Avengers: Endgame. The follow up to last year's Avengers: Infinity War is one of the few films that could be said to be more eagerly anticipated than Spider-Man: Far From Home. Released on December 7, this would've given Endgame only a single day's exposure before the original planned release for Spider-Man: Far From Home's trailer. This could have proved detrimental to both movies, or at least their trailers.
The first trailer for Avengers: Endgame suffered its own unexpected delays. Originally scheduled for release on December 5, the release date was pushed back two days so as not to be set on the national day of mourning set aside in the United States in honor of President George H. W. Bush. Even before that, the trailer for Avengers: Endgame was delayed so as not to overshadow other Disney Studios trailer releases in December, such as The Lion King and Artemis Fowl. Finally, the trailer was also delayed so as not to come out before Captain Marvel's second trailer, which was released online on December 3.
To Avoid Distracting From Into The Spider-Verse
Another possibility is that Sony wanted to make sure that Spider-Man: Into The Spider-Verse was able to stand apart as its own unique film. The animated feature was a tremendous gamble for Sony, being both an animated film not exclusively marketed as a children's movie and a deviation from the standard practices for superhero movies; it was also heavily steeped in the continuity and history of the Spider-Man comics.
While Into the Spider-Verse has gone on to become a smashing success, any connection to the established orthodoxy of the Marvel Cinematic Universe would have tainted the proof of concept. As such, while promoting Spider-Man: Far From Home in the trailers before Into the Spider-Verse would be an excellent way of reaching audiences, it could've distracted from what Sony was trying to accomplish with the film.
Conversely, Sony may have feared confusing younger audience members regarding which Spider-Man film they were seeing. (This is why Lucasfilm chooses not to market Star Wars movies together, typically only releasing the first trailers for new movies when the previous one releases on home video.) Additionally, the chances of there being any Spider-Man fans going to see the animated movie who were unaware of the upcoming live-action sequel are slim to none. Sony may also have been unwilling to promote Spider-Man: Far From Home (which is more dependent on input from Marvel Studios) when it might take away from Into the Spider-Verse. In any case, it made little sense for Sony to release the new trailer during the holiday season.
To Change Marketing Strategy Around Infinity War
Perhaps the most likely scenario is that Sony is retooling the trailer to better fit general audiences due to Peter Parker's death in Avengers: Infinity War. There's some difference between a typical movie theater audience and the devoted fans who frequent comic book conventions like CCXP. As such, Sony may have decided to screen one trailer for fans in Brazil and then work on crafting another trailer for wide release. It's actually quite common for major studios to do this, even Marvel Studios.
Another possibility is that Sony may be waiting to better build their trailers and marketing strategy in the wake of the promotions for Avengers: Endgame. Spider-Man's death in Infinity War makes selling Spider-Man: Far From Home to audiences tricky in several respects. Without knowing Peter Parker's final fate in Avengers: Endgame, it's hard to establish a baseline for the action of Spider-Man: Far From Home. Conversely, just knowing that Spider-Man survives the events of Avengers: Endgame would be a huge spoiler, even if the precise circumstances are kept vague.
Allowing Avengers: Endgame to maintain any sense of dramatic tension has become increasingly difficult as more and more information has come out regarding the story of Spider-Man: Far From Home. The announcement that Nick Fury and Maria Hill would be part of the cast only served to undercut the drama of Avengers: Infinity War's post-credits scene, which confirmed their status among the dead heroes of Earth. Many are also taking the apparent absence of Tony Stark from Far From Home as a sign that Tony is certain to die a heroic death in Avengers: Endgame.
This intense speculation is likely to continue for however long Sony decides to delay the release of Spider-Man: Far From Home's trailer. Whatever the reason, it will certainly be a happy day for Spider-Man fans everywhere once the trailer finally is released and the images that thrilled fans in Brazil at CCXP can finally be enjoyed by all. Hopefully the wait will not last too much longer.